is organic click through rate a ranking factor
Is Organic Click through Rate A Ranking Factor?

Google’s uses over 200 factors for effectively ranking web pages within search engine results pages (SERPs). As machine learning is being progressively added into Google’s algorithm (RankBrain), organic search is becoming increasingly a ‘black-box’ model, leading us to investigate is organic click-through rate (CTR) a potential ranking factor or not? Does having a higher CTR